How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases?
Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments:
- Leaving the nest
- Starting first job
- Finding “the one”
Facebook IQ said of the study:
Each life-defining milestone presents new experiences—like learning to do their own laundry, stocking up on paper products or buying their first box of diapers—that create points of entry for consumer packaged goods that are new to millennials (18– to 34-year-olds) but perhaps not new to the market.
To uncover how life stages are impacting new paths to CPG discovery, Facebook commissioned Nielsen to conduct a behavioral and attitudinal survey of adults within its Homescan panel in the U.S., exploring purchasing behavior across 20 key CPG categories. Then, using custom fusion methodology, Nielsen was able to link the survey responses to its TV media and digital panels to explore everything from discovery, trial and purchasing of CPG products to media behaviors across TV, desktop and mobile.
Readers: What did you think of Nielsen’s findings?
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